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About Us


Swiss Eyewear Group was founded in 2013 based on the principle that high quality eyewear should be affordable for everyone. We are the first-ever global Swiss eyewear company with our headquarters in Zürich, Switzerland.

Our dynamic, multicultural team has extensive optical industry experience. With team members located throughout the world, we are at the pulse of the latest fashion trends and technology innovations. We specialize in designing, crafting, and distributing high-quality, affordable eyewear.

Our products are distributed in over 90 countries around the globe.


INVU was brought to market with the clear objective of launching the next generation, global, polarized eyewear brand.

INVU stands for innovative polarizing lens technology and state-of-the-art materials crafted into affordable, fashionable eyewear. We continually invest in the latest material and lens technologies to ensure that our customers can enjoy the newest technological advances at a fair price.

INVU is one of the top-selling sunglass brands worldwide.


Swiss Eyewear Group’s international team of designers and engineers guarantee that our glasses meet our Swiss quality standards and deliver exceptional performance.

Together with our certified manufacturing partners, we have implemented rigid quality control and sampling plans to ensure an exceptional customer experience.

We use our own local team of skilled quality control inspectors and continuously test our products in independent TUV accredited laboratories.

Our Swiss engineering guarantees that all global eyewear standards are met and exceeded.


The INVU ultra polarized brand provides the best value for money worldwide.

Fancy sunglass brand names demand huge royalties to finance their even fancier advertising campaigns. Most fashion-focused brands are positioned at Euro 100+ and offer little to no functionality.

INVU uses a different approach by investing in lens technology and material innovations to ensure that our customers can enjoy the latest optical industry advances at a fair price.


We’d love to hear from you
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Tel: (+359) 87 930 0315